Driveline for Agriculture

Title: Year in the Life of Agriculture

Duration: 2:04

Description: Global film created to visually articulate seasonal demands, servicing, and preventative maintenance that agriculture machinery go through throughout the year. Focus is on the potentially overlooked areas such as hydraulics, greases, and transmission oils.

[Background music plays]
A gentle pulsing instrumental begins to play.

[Voiceover]
Environmental shifts, changing weather and testing terrain are just some of the challenges facing modern agricultural workers.
[Animated sequence]
The scene opens on a flying drone style shot over a heavily stylised Shell Vehicle Testing Centre. Several vehicles and personnel are going about their business. The shot then switches to a view of a large video monitor, where a video of agricultural machines at work in a corn field is playing.

[Voiceover]
But with the produce supply chain more important than ever, farmers cannot afford unexpected equipment downtime or lost production.
[Animated sequence]
The shot cuts to a video monitor set up next to a “testing chamber” where a piece of agricultural machinery is being put through an environmental stress test using snow. On the monitor there is an animated graphic sequence depicting the impact of equipment downtime on the global supply chain and productivity.

[Voiceover]
And between dry, dusty summer seasons and the freezes or floods of winter, equipment must be prepared to deal with a range of environments.
[Animated sequence]
Transition to a monitor hanging outside the testing chamber showing the stress test selection process in action with a ‘snow’ icon being highlighted. The camera drops down to show a wider view of the chamber and the snow falling heavily on to the tractor contained within.

[Voiceover]
Protecting component condition and extending equipment lifespan requires regular machine service checks all year long - during peak harvest time for a consistent output and during off-season to ensure down time doesn’t affect performance.
[Animated sequence]
Shot switches to two monitor screens. Behind them you can see the test chamber. The first screen has an animation showing machines passing their seasonal maintenance checks and on the second screen machine parts undergoing a pass/fail performance test. One of them fails.

[Voiceover]
To achieve these goals, farmers must work hard to optimise their operations, by choosing maintenance solutions that are designed to combat unpredictable conditions. Often overlooked or undervalued, lubricants and greases have a big part to play in sowing the seeds for operational success.
[Animated sequence]
Cut to a top down view of another monitor showing an animated graphic sequence of a selection of vehicles going through a lubricant selection process. The camera drops down level with the screen.

[Voiceover]
Unexpected equipment failure can result in unwanted costs and wasted time so by adopting good maintenance practices, farmers can protect their equipment, time, and resources.
[Animated sequence]
Transition to a scene in another test chamber with three mechanics working on a faulty machine and shaking their heads. Cut to another monitor where we see a graphics sequence play out highlighting several agricultural machines having full effective lubrication protection.

[Voiceover]
And while daily demands can make it challenging for farmers to prioritise maintenance, it’s important for equipment owners to integrate proactive maintenance solutions that can keep them ahead of the curve, regardless of the season.
[Animated sequence]
Switch to a camera view lifting up from the floor behind an engineer. In front of her are two monitors. On the first screen a video plays of a vehicle working in a rice field. On the second there is a graphic animation of corn falling into a graphic globe design. One half of the globe is being filled up with coloured corn, the other only partially filled with grey corn.

[Voiceover]
Strategic partners can provide essential support by working to reduce downtime and avoid equipment failure during key stages in the maintenance journey. In doing so, farmers can meet daily demands head-on while uncovering unseen opportunities in the process for their equipment and routines.
[Animated sequence]
Cut to a view panning across three scientists working at a bank of two monitors. On the first monitor there is a graph depicting a machine’s lifetime efficiency dependent on efficient or inefficient lubrication. On the second monitor a ‘new business projection’ chart animation plays out.

[Voiceover]
And supporting you along the way, is Shell Lubricant Solutions.
From high-performing greases, hydraulic fluids and transmission oils to easy-to-use oil condition monitoring services, there’s no better time to start branching out into smarter maintenance solutions.
[Animated sequence]
View transitions to some scientists and mechanics standing in front of a two monitor viewing station where they watch website content featuring various Shell Lubricant Solutions products.

[Voiceover]
Discover the value beyond lubricants.
[Animated sequence]
Transition to a view of the big video screen featuring agricultural machines at work in the fields. Transition to white and the Shell Lubricants logo.

Find out more by visiting shell.com/agriculture