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Metals Industry Viewpoint with Clare Broadbent, World Steel Association
Title: The Silent Shift
Duration: 1:38 minutes
Description:
Differently-abled people run a silent shift at the SB Road Shell Station, Pune.
[Background Sound]
Number Pad being pressed on a machine.
[Visuals]
A full-screen view of the empty shell station early in the morning. An employee walks in carrying a ladder. Split screen to the employee continue to walk facing the back to the camera.
[Text displays]
It’s another day at the SB Road Shell Station
[Visuals]
An employee enters the amount on the fuel machine. Split Screen to the employee setting up the ladder and wearing yellow gloves inside the station. Visual transition to a bike’s fuel tank being popped open. Visual transition to the employee cleaning the window panes with a wiper and yellow cloth. Visual transition to a hand refuelling the bike. Visual transition to a briefing session between the manager and several employees. Visual transition to a pair of hands counting the money in the fuel station while two other people stand still next to him. The man gives a thumbs-up when he is done counting the money. Visual transition to the manager, standing amidst a group of employees, asking one of them to turn on the light of the station. An employee gives a thumbs-up and switches on the light.
[Background Music]
Soft, uplifting music plays.
[Visuals]
All the employees are happily clapping and shaking their hands by raising them. Visual transition to the manager and employees standing in a circle. The circle breaks as everyone gets to work.
[Text displays]
The Silent Shift
[Visuals]
An employee guides a car to a halt in front of the Shell V Power Station. The car crosses the employee and stops as per the directions. Visual transition to another employee greeting a customer on the bike with her hands folded. Visual transition to the employee showing the Petrol board and then a thumbs up to the side of the camera. Visual transition to the car hood being opened. The camera zooms in as the employee fills water in the engine. Visual transition to another employee entering the amount in the gas machine. The screen splits as the employee fills the air in the tires of the bike. Visual transition to an employee walking towards the car. The camera pans as the windows are rolled down and the employee greets the customer by folding his hands and bowing his head. The employee uses sign language to communicate that he is deaf and mute. Visual transition to the woman in the car showing a thumbs up. Visual transition to the employee pointing at the fuel slate board and asking the customer how much fuel they want using sign language. Visual transition to a little girl looking out from the window in a stationary car. The camera zooms in as she smiles. Visual transition to the employee handing over the slate board to the customer. The camera pans down as the customer receives the board. Split Screen to the customer filling the details on the board with a black marker and handing it back to the employee. Visual transition to the employee refuelling the car. Visual transition to another employee pointing at the “Free Oil Check” board. The camera shifts to a wider front angle of the employee showing thumbs up at the same signboard while looking at the camera. Visual transition to the inside of the car. The employee is wiping the soapy water off the windshield. The customer is smiling in the rearview mirror. Visual transition to the front of the windshield. The windshield gets wiped and cleaned. Visual transition to two employees using their hands to communicate. Visual transition to three employees. One employee is making the bill using the card machine. One employee is looking at his colleague communicating with an old customer. Visual transition to another employee receiving an online payment from a lady customer. Split screen to a black-gloved hand taking the “Shell Helix” can and pouring it in the car using a funnel. Visual transition to a car with its hood open. The car is being lifted up using the machine. Two employees watch. Visual transition to one of the employees asking the car to be lifted up more using sign language. Visual transition to the employees standing below the car and checking it. Visual transition to the customer sitting back on his bike with a smile on his face. The customer rides off as the employee waves him off in the background. Visual transition to another employee waving at the car. The kid inside the car waves back with a smile. Wave Visual Transition to an employee holding a text board.
[Text displays]
At the SB Road Pune Station
[Visuals]
Screen Splits to two employees are holding a text board each.
[Text displays]
At the SB Road Pune Station
8 Differently Abled Staff
[Visuals]
An employee is standing holding a text board
[Text displays]
Run the Silent Shift
[Visuals]
Screen Splits to two employees holding a text board each
[Text displays]
Because at Shell
No one is left behind
[Title of the board holder]
Biswa Busan Majhi
Retailer
[Title of the second board holder]
Shashank Dewal
Territory Manager, Pune
[Visuals]
An employee facing the camera uses sign language
[Text displays]
Yes, we are
[Visuals]
An employee facing the camera uses sign language
[Text displays]
Silent
[Visuals]
An employee facing the camera uses sign language
[Text displays]
But you will
[Visuals]
An employee facing the camera uses sign language
[Text displays]
Always hear us
[Visuals]
An employee facing the camera uses sign language
[Text displays]
Loud and Clear
[Visuals]
The camera zooms out as the group of employees stand together with their hands folded.
[Text displays]
Unique People Powerful Together
[Visuals]
Visual transition to a white background with the Shell Logo.
[Text displays]
#PoweringProgress
Shell India Market Private Limited
[Background Music]
Sound of Shell Sonic Plays
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