Engine Oils For Bikes - Shell Advance

Outride anything with Shell Advance

Title: Shell Advance – Outride Anything

Duration: 1.00 minute

Description:       

Shell Advance supports both motorcyclists & mechanics to keep riding and thriving despite the uncertainties that they face on the road and life. By providing Complete Protection to bike’s engine & Mechanics’ business, Shell Advance strengthens their courage to outride any challenges.

Shell Advance. Outride Anything.

Shell Advance – brand film transcript

[Background music plays]

Thoughtful, peaceful and positive music plays

[Animated sequence]

The film starts in the morning, as lights slowly comes in between the trees, we see the sight of the

Road is slight blocked by some of the vegetation

[Male Vo]

There it is, life.

[Animated sequence]

We show a diversity of roads that represents life in it’s many forms as motorcycle challenges. Narrow street with lots of people moving unexpectedly. Drive through curved roads.

[Male Vo]

It comes in many forms, many shapes.

[Animated sequence]

From gravel to steel bridge to busy straight urban street, with traffic lights, cars, pedestrians. Many roads that come together.

[Male Vo]

Some believe life is straightforward, complicated.

[Animated sequence]

Busy market alley that require an inventive way of riding to get through the mass. Road with a little puddle overflown on a part of it.

[Male Vo]

Sometimes, impossible.

[Animated sequence]

Sudden deceptive turns, a road underneath another highway that has

potholes everywhere. Slippery roads after rain, A sudden turn to avoid unexpected road participants:

in this case a herd of sheep on the side of the road.

[Male Vo]

Even when it somehow finds a way to give us bumpy rides, slippery patches and surprising twists.

[Animated sequence]

Introducing riders that have the inner courage. They are the ones who take life as is. Rider who dares to face the road upwards

[Male Vo]

There are those who wouldn’t have it any other way.

[Animated sequence]

Rider who dares to have fun on the gravel/mud roads in his passion for riding. Rider who dares to face everyday traffic on challenging road conditions: bridge

[Male Vo]

Because they love to. Because they have to.

[Animated sequence]

Rider who dares to challenge dead-ends. Rider who finds new left at a pothole. Takes a left in a busy road, and a DUCATI takes a right on a racetrack. A rider jumps over a small bridge.

[Male Vo]

Because every dead-end is the perfect excuse to take a new left. A new right. Maybe even up.

[Text displays]

HSSE Disclaimer: Professional rider on a closed course. Do not attempt.

[Animated sequence]

Riders’ moments where we show their attitudes toward to road: we show the riders now from the front. As we get closer in on them, we cut through all our different riders.

[Male Vo]

But never, ever a U-turn.

[Background music plays]

The music reaches a high.

[Animated sequence]

We close in on the face of the Hero biker. We see the face in the helmet. As we zoom the camera from a symmetric point of view to the left of the bike.

[Male Vo]

For life to them, is made for one thing only.

[Animated sequence]

Camera approaches the Oil reservoir of this Ducati motorbike, Camera is close to the Engine, zoom inside the engine.

[Male Vo]

Going forward.

[Animated sequence]

Camera shows golden coloured lubricant oil splashing its way through different parts of the engine.

[Male Vo]

With complete protection from Shell Advance

[Text Displays]

Reduces Wear

[Text Displays]

Protects Horsepower

[Text Displays]

Saves Fuel

[Text Displays]

Cleaner Pistons

[Text Displays]

Extreme Temperature Protection

[Text Displays]

Legal Disclaimer: *Complete Protection is defined as keeping pistons clean, protection against engine wear and protection at high temperatures; claims based on field trial results and/ or lab based data (controlled environment).

[Animated sequence]

Camera goes out from the exhaust pipe of a Ducati Bike in an incredible boost. Ducati biker is going fast and disappear in the horizon

[Male Vo]

Take on all that lies ahead.

[Animated sequence]

While the rider is riding off in the horizon, the screen slowly fades to black.

[Male Vo]

Now what are you going to do?

[Text displays]

Outride Anything (on-screen copy)

[Text displays]

Shell Advance (on-screen copy)

Man riding a bike which is using the Superior Engine Oil For Bikes

Outride Anything

Complete protection for your bike.

We know that when your bike is in peak condition it offers you a high degree of reliability and enhanced control, giving you an enjoyable ride at all times. Shell Advance has designed a range of engine oils for different types of bikes and riding styles with a product portfolio consisting of mineral and synthetic 4T, 2T motorcycle and scooter engine oils.

Benefits of using Shell Bike engine oils

Protects at high temperatures

motorcycle parked on road with camera focused on the exhaust and wheels

Protects at high temperatures

Riding on a hot day can be a challenge. With Shell Advance you can be confident that you can outride the heat, because Shell Advance has been formulated to perform 25% better at high temperatures than a leading competitor.

Smooth ride is defined as (1) reduced noise and vibration due to shear stable lubricant, (2) smooth engine operation and performance as lubricant retains viscosity and keeps engine clean

Retains horsepower

spinning motorcycle wheel producing a cloud of smoke

Retains horsepower

When you’re on the road you want your bike to perform at an optimum level. Our field trials have demonstrated that with Shell Advance in your engine, there is no power loss throughout your journey

All Claims are based on field trial results and/or lab based data (controlled environment)

All existing claims’ disclaimers will also be applied

Improves fuel economy

red motorcycle petrol tank with front wheel, handle bars, and speedometer

Improves fuel economy

When you’re on a ride you want to be able to go further for longer. Shell Advance Ultra improves fuel economy by 5kmpl over a mineral oil, giving you the confidence to always go the extra mile.  

All Claims are based on field trial results and/or lab based data (controlled environment)

All existing claims’ disclaimers will also be applied

Thoroughly cleans your pistons

image of a parked motorcycle focusing on the pistons

Thoroughly cleans your pistons

The cleaner your bike’s engine, the better its performance. Shell Advance cleans pistons 33% better than a leading competitor, so you can be confident wherever your next journey takes you.

Smooth ride is defined as (1) reduced noise and vibration due to shear stable lubricant, (2) smooth engine operation and performance as lubricant retains viscosity and keeps engine clean

All Claims are based on field trial results and/or lab based data (controlled environment)

All existing claims’ disclaimers will also be applied

Strengthens your engine

a motorcycle chain attached to the back wheel

Strengthens engine against wear and damage

Wear and tear can be critical to your bike’s performance. With Shell Advance, your bike will be protected against engine wear 36% better than API limits. So you can focus on the road and outride anything.

Complete-Protection is defined as keeping pistons clean, protection against engine wear and protection at high temperatures

All Claims are based on field trial results and/or lab based data (controlled environment)

All existing claims’ disclaimers will also be applied

Shell Advance Outride Anything

Shell Advance Wheels vs Gravity

Shell Advance PurePlus Technology

Shell ADVANCE - Outride Anything

Title: Shell Advance – Outride Anything

Duration: 1.00 minute

Description:

Shell Advance supports both motorcyclists & mechanics to keep riding and thriving despite the uncertainties that they face on the road and life. By providing Complete Protection to bike’s engine & Mechanics’ business, Shell Advance strengthens their courage to outride any challenges.

Shell Advance. Outride Anything.

Shell Advance – brand film transcript

[Background music plays]

Thoughtful, peaceful and positive music plays

[Animated sequence]

The film starts in the morning, as lights slowly comes in between the trees, we see the sight of the

Road is slight blocked by some of the vegetation

[Male Vo]

There it is, life.

[Animated sequence]

We show a diversity of roads that represents life in it’s many forms as motorcycle challenges. Narrow street with lots of people moving unexpectedly. Drive through curved roads.

[Male Vo]

It comes in many forms, many shapes.

[Animated sequence]

From gravel to steel bridge to busy straight urban street, with traffic lights, cars, pedestrians. Many roads that come together.

[Male Vo]

Some believe life is straightforward, complicated.

[Animated sequence]

Busy market alley that require an inventive way of riding to get through the mass. Road with a little puddle overflown on a part of it.

[Male Vo]

Sometimes, impossible.

[Animated sequence]

Sudden deceptive turns, a road underneath another highway that has

potholes everywhere. Slippery roads after rain, A sudden turn to avoid unexpected road participants:

in this case a herd of sheep on the side of the road.

[Male Vo]

Even when it somehow finds a way to give us bumpy rides, slippery patches and surprising twists.

[Animated sequence]

Introducing riders that have the inner courage. They are the ones who take life as is. Rider who dares to face the road upwards

[Male Vo]

There are those who wouldn’t have it any other way.

[Animated sequence]

Rider who dares to have fun on the gravel/mud roads in his passion for riding. Rider who dares to face everyday traffic on challenging road conditions: bridge

[Male Vo]

Because they love to. Because they have to.

[Animated sequence]

Rider who dares to challenge dead-ends. Rider who finds new left at a pothole. Takes a left in a busy road, and a DUCATI takes a right on a racetrack. A rider jumps over a small bridge.

[Male Vo]

Because every dead-end is the perfect excuse to take a new left. A new right. Maybe even up.

[Text displays]

HSSE Disclaimer: Professional rider on a closed course. Do not attempt.

[Animated sequence]

Riders’ moments where we show their attitudes toward to road: we show the riders now from the front. As we get closer in on them, we cut through all our different riders.

[Male Vo]

But never, ever a U-turn.

[Background music plays]

The music reaches a high.

[Animated sequence]

We close in on the face of the Hero biker. We see the face in the helmet. As we zoom the camera from a symmetric point of view to the left of the bike.

[Male Vo]

For life to them, is made for one thing only.

[Animated sequence]

Camera approaches the Oil reservoir of this Ducati motorbike, Camera is close to the Engine, zoom inside the engine.

[Male Vo]

Going forward.

[Animated sequence]

Camera shows golden coloured lubricant oil splashing its way through different parts of the engine.

[Male Vo]

With complete protection from Shell Advance

[Text Displays]

Reduces Wear

[Text Displays]

Protects Horsepower

[Text Displays]

Saves Fuel

[Text Displays]

Cleaner Pistons

[Text Displays]

Extreme Temperature Protection

[Text Displays]

Legal Disclaimer: *Complete Protection is defined as keeping pistons clean, protection against engine wear and protection at high temperatures; claims based on field trial results and/ or lab based data (controlled environment).

[Animated sequence]

Camera goes out from the exhaust pipe of a Ducati Bike in an incredible boost. Ducati biker is going fast and disappear in the horizon

[Male Vo]

Take on all that lies ahead.

[Animated sequence]

While the rider is riding off in the horizon, the screen slowly fades to black.

[Male Vo]

Now what are you going to do?

[Text displays]

Outride Anything (on-screen copy)

[Text displays]

Shell Advance (on-screen copy)

Find the right oil Buy Shell Advance Bike Engine oil

Recommended by leading Bike Manufacturers

Ducati

rider riding a motorbike with Shell motorcycle oil

Shell’s Technical Partnership with Ducati Corse

Shell’s Technical Partnership with Ducati Corse began in 1999 when Shell supported Ducati in the Superbike World Championship. In 2003, the multiple title-winning collaboration began contesting the MotoGP World Championship together. The partnership has since gone on to become one of the strongest and most successful within the motorcycle world.

Shell’s involvement in premier class motorcycle racing has helped develop the Shell Advance lubricant and Shell V-Power fuel for the road, so that bikers all over the world can benefit from the cutting-edge technology developed on the track. The transfer of knowledge gained from the track to Shell’s products for the road is central to the Technical Partnership with Ducati, as MotoGP provides the most extreme test bed for Shell’s products.

Shell Advance Products

4 Stroke Bike Engine Oils - Shell Advance

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4 Stroke Scooter Engine Oils - Shell Advance

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