Unleash the power within
At the heart of every engine lies a secret, an inner strength waiting to be unleashed. Shell Helix Ultra with Pure Plus technology keeps your engine strong, because only by unlocking the true power within can we push ourselves to the next level. Unleash the power within.
How Shell Helix Ultra engine oil performs
The superlative Shell Helix Ultra car engine oil delivers ultimate performance without compromise, even in the face of extreme temperatures and conditions. Shell Helix Ultra works to keep your engine clean, extend engine life and reduce wear. All with the ability to adapt to protect the engine, provide greater fuel economy and improve everyday reliability. Even when pushed to the limits- keeps your engine performing like new.*
Shell Helix's inner strength
Title: Powered by Shell PurePlus Technology
Duration: 00:50 minutes
Description:
This film shows how Shell Helix Ultra allows you to get the very best out of the heart of your engine
with the source of Shell Helix's inner strength.
Transcript
[Background music plays]
Initially, a single note rings out, building suspense, accompanied by the beating of a heart. The music
develops, but slowly. It’s slow but suspenseful.
[Animated sequence]
A large, red, animated heart with the Shell Helix logo on it, designed in a mechanical style so that it
resembles a car’s engine, beats in front of a dark red background.
[Visuals]
The animated sequence fades to black. As light returns to the screen, a garage is revealed and a man
walks across the camera and towards a red card, whose lights suddenly turn on as the man gets
closer to it. The shot changes to a close-up of the driver’s side of the vehicle, and the man runs his
hand across the door as he walks by. Now in the car, he adjusts the rear-view mirror and grips the
steering wheel.
[Narration]
At the heart of every engine lies a secret, an inner strength waiting to be unleashed.
[Background music plays]
The music grows louder and more intense, with more instruments added, as well as the sound of oil
coursing through a car engine.
[Animated sequence]
A container of Shell Helix Ultra engine oil, suspended above the car’s open bonnet, pours its
contents into the car. The oil then runs through the engine, and a single, luminous yellow drop is
joined by hundreds of others, connected by thin lines, representing the oil’s chemical structure. In
the vehicle, a finger pushes the start button on the dashboard, and the oil continues flowing through
the inner workings of the car, which now start to move. As the oil gets through more parts of the
engine, the camera zooms out to show the car’s bonnet, now closed, with light pulsing on top of it,
from inside to out, representing the oil working on the inside.
[Visuals]
A close-up of the speedometer on the car’s dashboard shows a fast acceleration as the engine
rumbles. The car moves powerfully along a road on the outskirts of a city, and the driver smiles with
satisfaction. Over a red background, a container of Shell Helix Ultra appears.
[Text displays]
To the right of the Shell logo, on-screen text reads, ‘Unleash the power within your engine’.
[Narration]
Shell Helix Ultra with Pure Plus technology is 99.5% pure, designed to unlock the true power within
your engine so nothing gets in the way of keeping your engine strong even in extreme conditions,
delivering superior protection, faster engine response and greater fuel efficiency to take your drive
to the next level.
[Visuals]
The red background and Shell Helix Ultra container then fades to white to show the Shell logo
centre-screen, with ‘#DriveOn’ appearing below.
[Background music plays]
The music fades out.
Shell Helix Ultra engine oil with PurePlus Technology
Made from Natural Gas
Powered by New 2025 API SQ Standard¹
Shell Helix Ultra, the premium motor oil trusted by drivers worldwide, is unlocking even more power for modern engines1. As one of the first oils to meet the advanced 2025 API SQ Standard, Shell Helix Ultra is designed to deliver the ultimate performance and protection which today’s high-performance engines need to stay powerful, and responsive, for longer3. Shell Helix Ultra’s newest products are designed to deliver 100% engine power retention after driving with full power for longer1. They also better protect against common engine challenges caused by Low-Speed Pre-Ignition (LSPI) and the increased pressure and temperatures4, especially in high-performance engines with Turbocharged Gasoline Direct Injection (TGDI) technology. With Shell Helix Ultra, drivers can enjoy a more powerful drive, even under the extreme demanding conditions5.
Stronger for longer
Shell Helix Ultra delivers ultimate performance at extreme temperatures, protecting the engine like no other. Its resistance to oil degradation is up to 32% better than the latest industry standard1. Shell Helix Ultra performs under extreme conditions, providing up to 3x faster motor oil flow at low temperatures for an easier start and quicker engine warm-up2 – and ensuring longer-lasting engine protection when the going gets hot.
Shell Helix Ultra with PurePlus technology provides easier starting and quicker engine warmup, thanks to an oil flow that’s three times faster than equivalent oils at -40°C3.
Increased fuel economy
The less friction between engine parts, the less fuel you’ll burn. The smooth, low-friction, low-viscosity formulation of Shell Helix Ultra with PurePlus Technology can give you up to 3.3% greater fuel economy8. That means you’ll be able to drive 21 kilometres further per tank by switching to Shell Helix Ultra 0W-209.
Top up less often
Our low-evaporation formula helps save time and money.
Shell Helix Ultra with PurePlus Technology evaporates up to 50% less than inferior engine oils10, keeping your engine cleaner and lasting longer. Less top up required, more time and money saved.
