Title: Year in the Life of Fleet
Description: Global film created to visually articulate seasonal demands, servicing, and preventative maintenance that transport fleet go through throughout the year. Focus is on the potentially overlooked areas such as hydraulics, greases, and transmission oils.
Time: 2:36
[Background music plays]
A gentle pulsing instrumental begins to play.
[Voiceover]
Proper fleet maintenance is important for the vehicle’s overall health, especially during periods of peak demand. These seasonal stretches – like Black Friday or Christmas – demands more operationally and carries greater consequences if downtime occurs.
[Animated sequence]
Wide shot over a heavily stylised Shell Vehicle Testing Centre. Several vehicles and personnel are going about their business. The shot then switches to a view of a large video monitor, where a video sequence of fleet machines at work in various conditions plays.
[Voiceover]
Maintenance spend typically amounts to around 10% of total operating costs.
And for modern fleets, meeting requirements is vital for maintaining good performance.
[Animated sequence]
Camera swings down to view an animated infographic onscreen at a video terminal. Sequence transitions to overhead shot of vehicle in testing chamber with engineers working on it. Transition to on screen animated performance assessment sequence on terminal outside the test chamber.
[Voiceover]
Higher specification engines, for example, with after treatment devices and advanced transmissions need the correct and approved oil to operate correctly and effectively.
[Animated sequence]
Transition to on screen animated sequence showing the oil lubrication performance of three different engine types.
[Voiceover]
But when looking to make savings, lubricants are often one of the first areas where transport operators seek to cut costs. However, while buying lower grade oils and greases may achieve immediate cost savings, the detrimental effect on equipment can prove more expensive over time.
[Animated sequence]
Transition to a screen showing an animated graph projecting performance savings based on oil selections.
[Voiceover]
The best value is found in choosing competitively priced, high-quality lubricants – such as greases, transmission, or hydraulic oils – that deliver excellent equipment protection, improved fuel economy. In doing so, these can help deliver long-term cost savings and sustainability benefits.
[Animated sequence]
Transition to a scene featuring engineers working at terminals and three barrels connected by pipes to a test chamber. Each barrel is labelled ‘Shell Rimula R6 LME, ‘Shell Spirax’ and ‘Shell Gadus’ respectively. Transition to on screen animated infographic showing an animated graph projecting performance savings based on high performing oil selections.
[Voiceover]
Shell Lubricant Solutions works with customers to help improve the cost-efficiency of their fleets both in the short and long-term. We’ve helped customers by:
[Animated sequence]
Transition to engineers working at two terminals showing on Shell Lubricant Solutions’ online services.
[Voiceover]
Sharing advice on selecting the right lubricant, with the aim of achieving excellent wear protection, longer oil drain intervals (ODI), and enhanced fuel economy. Helping customers upgrade lubrication management to extend ODI, lower lubricant costs and keep vehicles on the road for longer between services - helping drive profit in the process.
[Animated sequence]
Transition to two terminals featuring on screen animations showing wear, ODI and economy performance along with a lubrication efficiency projected ODI/Service timeline.
[Voiceover]
Working on solutions together to lower fuel consumption and CO2 emissions of their vehicles. Using Shell’s carbon neutral lubricants to help fleet companies meet their sustainability targets.
[Animated sequence]
Transition to engineers testing eco efficiency on vehicle in a test chamber. Transition to a CO2 emissions animated infographic held on a laptop screen.
[Voiceover]
It is important for commercial fleet owners to find the right, supportive partner who can help prevent downtime and equipment failure of their vehicles at crucial times. By looking at key touchpoints before and after sales, customers can uncover many opportunities to continue the upkeep of their equipment.
[Animated sequence]
Transition to engineers working at two terminals showing key service lubrication dates and footage of fleet vehicles respectively. Transition to several engineers working on a vehicle in a test chamber.
[Voiceover]
Shell Lubricant Solutions provides training and oil condition monitoring services such as Shell LubeAnalyst, so you access the expert advice needed to help prevent downtime. Discover value beyond lubricants.
[Animated sequence]
Transition to a terminal showing the Shell LubeAnalyst online service. Camera then moves up to large video screen showing fleet vehicles in action. Transition to white, the Shell pecten and Shell Lubricant Solutions logos, and the call-to-action.
[Text displays on screen]
Visit more at www.Shell.com/Fleet