Shell Advance upgrades portfolio, launches limited edition pack with Shahid Kapoor

The new Shell Advance AX7 Synthetic Technology oil offers consumers an extra smooth ride with its innovative Flexi Molecule Technology, ensuring the most effective power transfer from the engine to the wheels. The upgraded Shell Advance AX5 premium mineral oil boasts refreshed Active Cleansing Technology™ and enhanced specifications, providing effortless starts for an unparalleled promise of extra engine life.

Introducing the new and improved Shell Advance range, Amit Ghugre, Chief Marketing Officer, Shell Lubricants India, said, "For us. ‘Rukna Mushkil Hai’ is not just an emotion but a platform to empower riders to be truly unstoppable. Last year, we teamed up with Shahid Kapoor to echo the spirit of these motoring enthusiasts, and now we are taking it a step further with portfolio upgrades to offer stronger and more impactful consumer benefits. With our special edition packs, we hope to inspire more users to fulfil their passion for riding with Shell Advance engine oils”.

Unveiling the range, Shahid Kapoor, Brand Ambassador for Shell Lubricants India, said: “I am excited to partner with Shell Advance on the upgraded portfolio that promises Extra Engine Life and Extra Smooth Rides. These new products will truly make it “Rukna Mushkil Hai” for us as we embark on adventure rides exploring this beautiful country. Be sure to grab your special edition pack and join me on this beautiful journey with Shell Advance.”

The newly launched range will be available across all Shell Advance workshops and retail outlets across India.

About Shell India

Shell is one of India's most diversified international energy companies, with over 13,000 employees and a presence across upstream, integrated gas, downstream, renewable energy, and deep capabilities in Research & Development, digitisation, and business operations. With over 350 retail stations across eight states, Shell India is expanding its fuel station network and launched Shell Recharge, its EV charging service, in September 2022, which is rapidly growing in the EV infrastructure space. Shell Lubricants serves over 50,000 consumers through a network of more than 200 B2C and B2B distributors and operates an end-to-end value chain that spans conceptualization and development, production at a world-class blending plant, and distribution through a network of four regional distribution centres and eight warehouses. The company also fully owns and operates an LNG re-gasification terminal at Hazira, Surat. In addition, Shell India has also established an LNG truck-loading unit to supply natural gas to customers across the country. With a focus on digitisation and sustainable solutions, Shell is nurturing a vibrant ecosystem in India to accelerate energy innovation. Its initiatives include Shell E4 for startups, Shell Eco-marathon, investments in new energy companies like Husk Power, d.light, Orb Energy, Cleantech Solar, and Sprng. Shell also remains committed to positively contributing to the communities in which it operates through programmes like NXplorers, Drive Safe, and Road Safety across India.