Title: Metals Industry Viewpoint with Clare Broadbent, World Steel Association

Duration: 1:19 minutes

Description: 

An industry expert Q&A video with Clare Broadbent, Head of Sustainaility at the World Steel Association, discussing what the steel sector can do to operate sustainably throughout the supply chain.

Metals Industry Viewpoint with Clare Broadbent, World Steel Association

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Metals Industry Viewpoint with Clare Broadbent, World Steel Association

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How can the steel industry operate sustainably throughout the supply chain?

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[Title of speaker]

Clare Broadbent

Head of Sustainability at World Steel Association

Clare Broadbent

So, within the steel industry our focus on sustainability

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Clare Broadbent

throughout the supply chain is based on probably three main principles.

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Clare Broadbent

Firstly, taking a full lifecycle approach

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Full lifecycle approach

Clare Broadbent

from raw material extraction all the way through to the consumer

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Clare Broadbent

And to the end of life and to recycling.

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Clare Broadbent

The second one would be probably on circular economy

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Circular economy

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Clare Broadbent

making sure we design products which can be easily reused, dismantled

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Clare Broadbent

and then finally recycled.

And the third thing I would say is

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Clare Broadbent

yes, sure we need to consider all the aspects related to climate change and what we need to do as an industry. But there are many other topics out there that we need to

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Clare Broadbent

make sure we don’t forget about, such as water, health and safety, bio-diversity

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Water, health and safety, bio-diversity

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Clare Broadbent

and the rights of employees. And local human rights.

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How is the steel industry using new technologies to decarbonise?

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Portfolio of solutions

Clare Broadbent

There's a portfolio of solutions that the industry can use to decarbonise.

This includes carbon capture and usage, carbon capture and storage,

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Clare Broadbent

the use of hydrogen,

the use of biomass,

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Clare Broadbent

the use of renewable energies

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Clare Broadbent

and the use of alternative electricity sources.

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[Text displays]

Find out more about Shell Lubricant Solutions and Sustainability

Visit Shell.com/LubricantSolutionsSustainability

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Title: Metals Industry Viewpoint Greg Morris, Metals Sector Grease Product Application Specialist (Americas) at Shell

Duration: 1:06 minutes

Description: 

An industry expert Q&A video with Greg Morris, Metals Sector Grease Product Application Specialist (Americas) at Shell, discussing how the metals sector can improve its operational efficiency whilst becoming more sustainable.

Metals Industry Viewpoint with Greg Morris, Metals Sector Grease Product Application Specialist (Americas) at Shell

[Background music plays]

Soft, uplifting piano music

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A full screen elevated view of a lush green valley overlooking crop rows, bushes and trees. The camera is moving forwards towards a misty backdrop with flocks of birds intermittently crossing the screen. There is a village of houses to the left hand-side. The sky is white against a misty backdrop.

[Text displays]

Metals Industry Viewpoint with Greg Morris, Metals Sector Grease Product Application Specialist (Americas) at Shell

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How can the metals sector improve operational efficiency and work to become more sustainable?

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Front facing camera on speaker, Greg Morris

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Greg Morris

Metals Sector Grease Product Application Specialist (Americas) at Shell

Operational efficiency and sustainability are actually tied together.

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Greg Morris

Product selection has a huge impact

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Greg Morris

on both sides of the operational efficiency ratio.

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So choosing the correct product

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Greg Morris

will reduce consumption

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Greg Morris

and carbon footprint, carbon intensity, it enhances reliability. And it also reduces the overall lubricant consumed

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Front facing camera on speaker, Greg Morris

Greg Morris

per tonne produced. On the flip side

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Greg Morris

using high quality products

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Greg Morris

and energy efficient products reduces overall cost

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Greg Morris

and energy consumption which also reduces carbon intensity.

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How can innovation in greases help the sector improve its productivity?

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Front facing camera on speaker, Greg Morris

Greg Morris

Innovations in grease have allowed us to increase grease life

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Full screen view of a machine cutting a steel slab. The steel slab is red hot and it is dark in the factory.

Greg Morris

enhance reliability and component protection

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Full screen view of the machine cutting the steel slab as shown previously. The camera zooms inwards to focus on the machinery.

Greg Morris

 whilst simultaneously

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Greg Morris

reduce power consumption and reducing the cost side of the business.

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[Text displays]

Find out more about Shell Lubricant Solutions and Sustainability

Visit Shell.com/LubricantSolutionsSustainability

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Title: Metals Industry Viewpoint, with Paul Robinson, CRU Group Commodities Business Intelligence company

Duration: 0:50 minutes

Description: 

An industry expert Q&A video with Paul Robinson, CRU Group Commodities Business Intelligence company, highlighting how the metals industry can look to improve operational efficiency and work to become more sustainable.

Metals Industry Viewpoint with Paul Robinson, CRU Group Commodities Business Intelligence company

[Background music plays]

Soft, uplifting piano music

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High level footage of a wind turbine with turning blades against a backdrop of blue cloud filled skies and acres of golden crops and fields. The camera slowly pans backwards away from the turbine.

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Metals Industry Viewpoint with Paul Robinson, CRU Group Commodities Business Intelligence company

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How can the metals sector improve operational efficiency and work to become more sustainable?

[Title of speaker]

Paul Robinson

Director of CRU Group

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An important step for the sector to future-proof its operations

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Paul Robinson

is to really look at its local environmental footprint.

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Paul Robinson

So, managing and reducing

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reducing waste

Paul Robinson

more effectively

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Water usage

Paul Robinson

looking at water usage throughout operations

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Paul Robinson

and of course getting

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Local communities

Paul Robinson

closer to the local communities

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How can the metal industry become more sustainable?

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Improve transparency and new technology

Paul Robinson

The sector must improve its transparency in operations and decision-making. Whilst also investing in new technology.

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Paul Robinson

Such as renewable energy

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Paul Robinson

or hydrogen fuels

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Paul Robinson

to reduce overall emissions.

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Find out more about Shell Lubricant Solutions and Sustainability

Visit Shell.com/LubricantSolutionsSustainability

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Title: Metals Industry Viewpoint with Jason Cao, Metals Sector Lubricants Product Application Specialist (Asia-Pacific) at Shell

Duration: 1:35 minutes

Description: 

An industry expert Q&A video with Jason Cao, Metals Sector Lubricants Product Application Specialist (Asia-Pacific) at Shell, discussing the importance of lubricants in the metal sector and how to improve operational efficiency whilst becoming more sustainable

Metals Industry Viewpoint with Jason Cao, Metals Sector Lubricants Product Application Specialist (Asia-Pacific) at Shell

[Background music plays]

Soft, uplifting piano music

[Visuals]

A full screen view of a steel plant, panning a charging ladle moving hot metal to the basic oxygen furnace from one side of the shot to the other.

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Metals Industry Viewpoint with Jason Cao, Metals Sector Lubricants Product Application Specialist (Asia-Pacific) at Shell

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Why are lubricants so important in the metals sector?

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Front facing camera on speaker, Jason Cao

Jason Cao

Metals Sector Lubricants Product Application Specialist (Asia-Pacific) at Shell

Jason Cao

Lubricants play a very important role in equipment

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Jason Cao

and the metals industry is a heavy user of key equipment such as hydraulic systems, MORGOIL® oil systems and the compressor systems.

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Jason Cao

They all need high-quality lubricants to meet the tough demands

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Jason Cao

to meet the tough demands of metal production.

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Jason Cao

Companies that use the right lubricants and

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Jason Cao

work with right partner, like Shell, can reduce
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Jason Cao

energy consumption, prevent equipment wear and extend equipment life.

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How can the metals sector improve operational efficiency and work to become more sustainable?

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Jason Cao

If metal producers want to create the ideal economic benefits, they must focus on reducing their costs and increasing efficiency

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Jason Cao

With a circular economy in mind, the sector needs to establish ecological and green enterprises.
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Jason Cao

This can be achieved sustainably in several ways by using their resources more efficiently to minimise energy consumption.

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Jason Cao

By using alternative resources such as iron ore and other natural

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Jason Cao

mineral resources

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Jason Cao

as well as renewable materials such as the scrap steel in the steel mill dust.
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Jason Cao

By switching from non-renewable energy to new energy sources

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Jason Cao

such as hydrogen and solar.

[Text displays]

Find out more about Shell Lubricant Solutions and Sustainability

Visit Shell.com/LubricantSolutionsSustainability

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