Growing profitability in agriculture
How lubricants can help farmers increase productivity and reduce total cost of ownership.
Download the Agriculture white paper
Achieving Growth
Agriculture Total Cost of Ownership
From lubrication practices that extend equipment life to minimising unplanned downtime and increasing ODIs, our experts help you reduce your farming equipment’s Total Cost of Ownership1.
It is estimated that by 2050, the world’s population will surpass 9 billion2.
The ever-growing demand for safe, nutritious foods pushes continuous growth in the agriculture sector, yet stricter requirements and regulations around CO2 emissions raise challenges for farming operations.
While the world is adopting cleaner and non-conventional fuels as one way to meet new targets, these changes offer new compatibility, performance and financial challenges regarding maintenance and lubrication.
Yet, in agriculture, there remain two key ways to help reduce your total cost of equipment ownership:
- use the most appropriate lubricant for every vehicle and piece of equipment,
- implement effective lubrication management.
Since competition within the agriculture sector is driven by small achievements in productivity, achieving growth requires every element of the operation to be optimised.
Yet despite this, only 44 per cent of the industry places importance on product performance when purchasing lubricants3. While more than half have experienced unplanned downtime owing to errors in equipment lubrication.
To ensure you are using the right lubricants in the right way, our technical specialists are on hand to supply you with the necessary:
- training
- maintenance solutions
- support in lubrication handling and analysis
With the help of Shell’s expertise, our agricultural customers have:
- extended their ODIs by as much as 160 per cent
- reduced hydraulic oil consumption by up to 25 per cent
- Accrued $1.9 million in savings4
1 Total Cost of Ownership (TCO) is defined by Shell Lubricants as the total amount spent on the equipment, incl. cost of acquisition and operation over its entire working life, and costs from lost production during downtime.
2 ‘Growing At A Slower Pace, World Population Is Expected To Reach 9.7 Billion In 2050 And Could Peak At Nearly 11 Billion Around 2100’, United Nations, 17 June, 2019 (https://www.un.org/development/desa/en/news/population/world-population-prospects-2019.html).
3 Based on research commissioned by Shell Lubricants, conducted by Edelman Intelligence (Nov – Dec 2015).
4 Based on savings delivered to Shell Lubricants customers.
Total Cost of Ownership
Read the transcript
Title: TCO impact of machinery
Duration: 2:31 minutes
Description:
Global film created to visually articulate the Total Cost of Ownership or TCO impact of machinery in the Driveline sectors (Construction, Agriculture, and Fleet), through animation.
TCO impact of machinery Transcript
[Background music plays]
Bright uplifting music plays lightly in the background
[Animated sequence]
Three machines – an excavator, a truck, and a tractor – make their way along a stylised graphic timeline which has oil running through the pipe with the Shell pecten indicated on top.
Each vehicle and Shell pecten changes as time moves on until we reach the present day.
[Voiceover]
Over the last 100 years, innovation has revolutionised equipment in the fleet, construction and agriculture industries and beyond.
[Animated sequence]
The oil running through the pipe leads to a new panel: a moving tractor. As each equipment part is mentioned, the vehicle is overlaid with icons of equipment parts and each are animated while the tractor moves.
Oil continues to pump around the panel through the pipes.
[Voiceover]
Just as it has transformed Shell’s high-performance lubricants that look after your machinery’s critical parts.
Such as engine oil, hydraulic fluid, transmission oil or grease. To ensure equipment is constantly performing at its best throughout its lifecycle.
[Animated sequence]
Oil in pipe moves to a new panel that features a digger moving in snow. We see a site being built in the background and the oil continues to pump around the panel through the pipes.
[Voiceover]
Demands on operators, machines and service requirements are increasing. They need to operate in more extreme conditions, on complex projects, within tighter timeframes.
[Animated sequence]
Oil in pipe moves to a series of moving icons that animate across the screen. Each illustrates a machine’s health, efficiency, and eco-standards across time to highlight reliability and environmental awareness.
Oil in pipe continues to frame these icons and moves across each icon as highlighted in the voice over.
[Voiceover]
High-quality lubricants will help make your equipment more reliable, reduce downtime, lower your total cost of ownership and protect the environment. Through products that are biodegradable, can reduce fuel and cut CO2 emissions, meeting industry regulations worldwide.
[Animated sequence]
Oil frames a new panel that shows a customer support technician on the telephone, with a Shell pecten on their shirt. Lube chat is also highlighted on the right of the panel.
Oil continues to move around the panel and onto the next.
[Voiceover]
Our global digital and personal expert services provide trusted and immediate advice.
[Animated sequence]
Oil in pipe moves to a laptop screen with Solutions Hub in view. Icons from Solutions Hub gradually appear to display Shell’s services.
[Voiceover]
From technical training to on-site support, our services are available at your fingertips. To help you choose the right lubricants and get the most out of your equipment.
As well as provide the health checks your machinery needs to never let you down.
[Animated sequence]
Oil in pipe moves to another monitor on screen, showcasing Shell LubeAnalyst.
[Voiceover]
At Shell, we believe in the power of preventive maintenance and taking action at key moments of the machine’s lifecycle, such as:
[Animated sequence]
The oil then moves to a series of infographic style action panels to illustrate the script including updating machinery, an expired warranty, engineer looking at a vehicle, cross on top of a lubricant bottle, a graph illustration, and a split panel featuring a customer on the phone trying to connect.
[Voiceover]
Integrating new or upgrading machinery
Warranty expiration
Equipment problems
Ineffective recommendations and lubricants
Unexpected price changes
Or simply, not getting the response you need to run your business effectively
[Animated sequence]
Oil moves to a panel of machines working well in the rain and sun, with a performance gauge at the bottom left.
[Voiceover]
Lubrication is the key to unlocking vehicle performance, greater reliability and ongoing operations, come rain or shine.
[Animated sequence]
The next panel introduces another sequence of animated infographic style illustrations, highlighting the statistics and visualising equipment maintenance and cost savings.
[Voiceover]
83% of construction businesses believe that effective equipment maintenance has led to cost savings.
In fact, lubricants can be as little as 1-2% of your total maintenance budget but could help save a third of your operating costs, boosting your bottom line.
[Animated sequence]
Another timeline is introduced from 2020 onwards, as the oil moves along the pipe. An excavator moves along the timeline as a piggy bank animates in place highlighting cost savings.
The excavator lifts up in a futuristic fashion and the piggy bank and timeline move away.
[Voiceover]
Just imagine: if YOUR vehicles could work harder for much longer, how much would YOU save?
[Animated sequence]
Grid lines fade away leaving a white frame. The pecten and call to action reveal themselves.
[Voiceover]
Find out more by visiting Shell.com/LubricantSolutions
[Text displays]
shell.com/lubricantsolutions
[Shell mnemonic plays]
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