Shell launches “Expect more from Shell Fuels" campaign for its new and improved fuel range

The campaign, creatively executed by VML, portrays a customer receiving unexpected and incredible perks at work that sound too good to be true, only to be jolted out of his daydream and realise that these are just figments of his imagination. With the tagline 'Expect more from Shell fuels,' Shell assures customers that while high expectations in different life situations may not always materialize, the promise of exceptional value and quality from Shell fuels will consistently be fulfilled.

Introducing the new campaign, Kartiki Karihaloo, Manager Marketing, Mobility India, said, “We have always been committed to enhancing the mobility experience for our valued customers. With our latest campaign, 'Expect more from Shell Fuels, ' we want to emphasize that even though life's diverse experiences may not always exceed expectations, customers can always expect exceptional value and quality from Shell Fuels. It also builds upon our previous campaign ‘More than Just a Fuel Station’, marking another step forward in our journey towards enhancing our customer's overall experience.”

The new fuel range, developed after five years of extensive research and 3 million kilometres of testing by about 150 scientists, uses next-generation deposit targeting technology¹ to remove harmful deposits from the engine’s critical parts, such as intake valves and fuel injectors, thus ensuring a smooth and efficient functioning leading to more mileage.²

The debut TV commercial for Shell fuels will be launched across OOH, OTT, YouTube, Radio, and digital TV in four different languages.

Link to film 1: https://youtu.be/zixKMNiDtNE

¹ _{Compared to previous generation Shell fuels. Removes and protects from the build up of performance robbing deposits on key fuel system components such as intake valves and/or fuel injectors. Cleanliness and engine performance recovery demonstrated using industry standard and Shell proprietary tests. Actual effects and benefits may vary according to vehicle type, vehicle age, vehicle condition and driving style. No guarantees provided.}

² _{Removes and protects from the build up of performance robbing deposits on key fuel system components such as intake valves and/or fuel injectors. Cleanliness and engine performance recovery demonstrated using industry standard and Shell proprietary tests. Actual effects and benefits may vary according to vehicle type, vehicle age, vehicle condition and driving style. No guarantees provided.}

About Shell India

Shell is one of India's most diversified international energy companies, with over 13,000 employees and a presence across upstream, integrated gas, downstream, renewable energy, and deep capabilities in Research & Development, digitisation, and business operations. With over 350 retail stations across eight states, Shell India is expanding its fuel station network and launched Shell Recharge, its EV charging service, in September 2022, which is rapidly growing in the EV infrastructure space. Shell Lubricants serves over 50,000 consumers through a network of more than 200 B2C and B2B distributors and operates an end-to-end value chain that spans conceptualization and development, production at a world-class blending plant, and distribution through a network of four regional distribution centres and eight warehouses. The company also fully owns and operates an LNG re-gasification terminal at Hazira, Surat. In addition, Shell India has also established an LNG truck-loading unit to supply natural gas to customers across the country. With a focus on digitisation and sustainable solutions, Shell is nurturing a vibrant ecosystem in India to accelerate energy innovation. Its initiatives include Shell E4 for startups, Shell Eco-marathon, investments in new energy companies like Husk Power, d.light, Orb Energy, Cleantech Solar, and Sprng. Shell also remains committed to positively contributing to the communities in which it operates through programmes like NXplorers, Drive Safe, and Road Safety across India.