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Shell B2B Lubricants
Title: Shell - Hummingbird -Online Version
Duration: 1 minute, 38 seconds
Description
The overall tone of the film is uplifting, inspirational and progressive. The film is intended to get customers excited about the possibilities with Shell and to help distributors communicate our greater offering.
Transcript:
[Visual]
We open with epic shots of various sectors including power, agriculture, fleet, mining, general manufacturing and construction.
[Voice Over]
Any business, no matter how big or small, has a vision of what success means to them.
[Visual]
Cut to shots of people working together.
[Voice Over]
But to achieve success, a business must rely on its most important asset: its people.
[Visual]
Shots of a day moving quickly in stop motion, from dawn to dusk.
[Voice Over]
People who keep things moving, no matter the challenge.
Who make the difference. Day in, day out.
[Visual]
We see a slow pan across a Shell building.
[Voice Over]
At Shell Lubricants, we understand that to support our customers’ visions,
We must be more than a supplier
So we use our expertise and industry knowledge to collaborate with our customers
[Visual]
We see people collaborating closely.
[Voice Over]
And our support is always there
From project inception and beyond
Allowing customers to focus on what matters; their ambitions.
[Visual]
Footage representing the scale of customer ambitions.
[Voice Over]
From keeping manufacturing running 24/7 to moving precious minerals. From powering cities to building superhighways.
We believe ‘Together, Anything is Possible’
We support our customers’ ambitions in three core areas:
[Visual Text]
People & Technical Expertise
[Voice Over]
The expertise of our people, our technology as well as the extensive resources of Shell.
[Visual]
Show a myriad of the places Shell is involved.
[Visual Text]
Extensive Industry Knowledge
[Voice Over]
Offering our customers years of knowledge, combined with our commitment and investment in delivering innovative solutions.
[Visual]
Vignettes of people facing the camera, they look hopeful and positive.
They represent both customers of the six different sectors and also equipment manufacturers.
[Visual Text]
Building Relationships
[Voice Over]
Working closely with customers, distributors and OEMs and understanding what they need to achieve their ambitions.
This enables us to demonstrate long-term sustainable value for our customers.
[Visual Text]
Focus On Reliability
Lower Total Cost of Ownership
[Visual]
We cut to a sunset scene in a field where people are working together on a huge harvester at the end of the day. They are focused on the job in hand.
[Voice Over]
Working as one.
[Visual]
Cut to epic shots of huge constructions being completed, huge wind turbines and road trains travelling across epic horizons and Australian mines.
[Voice Over]
Because together we can make things better,
Together we can succeed,
Together, Anything is Possible.
[Lock Up]
Shell Lubricants
Together, Anything is Possible
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